Reference Plates

Reference Plates keep every shot
on the same set.

Locations drift. Bottles redraw their labels. Wardrobe changes cut between takes. A plate is a QC’d reference frame of the real thing: photographed once, approved by a DOP, then referenced by every shot that has to match it.

Start freeHow Cast locks identity
up to 9refs on Seedance 2.025 MBmax plate uploadDOPapproves every plate20 VXfree on signup
01

A frame with a paper trail

THE PLATE

A plate is more than an upload. It arrives with shot data, passes a review, and leaves with a spec attached.

Shot data on every frame

Each plate records the camera, the lens, and the lighting condition it was captured under, plus a subject type. The next person on the board knows exactly what they are matching.

QC with a DOP signature

Every plate carries a QC status, and approval comes from a director of photography. The frames a campaign leans on have been looked at by someone paid to notice.

Studio standards

A passing plate can be marked as a studio standard: the canonical frame for that location, product, or wardrobe. No more asking which version of the bar is the real one.

Paired with a delivery spec

Pair a plate with a delivery preset and the look travels with the delivery spec. The frame that defines the set also states how the master ships.

Wired into Brand Memory

Plates join Brand Memory, so new boards default to the brand’s locked locations and looks instead of starting from a blank frame.

Built for camera originals

Plates are single still frames: png, jpg, or webp, up to 25 MB per upload. Enough headroom for a full-resolution camera JPEG straight off the card.

02

Capture to reference, four moves

THE WORKFLOW

One frame, approved once, referenced everywhere the campaign needs it to hold.

01

Upload the frame

Drop a png, jpg, or webp up to 25 MB. Log the camera, lens, and lighting condition it was shot under, plus a subject type, so the plate carries its own tech sheet.

02

Run it through QC

A DOP reviews and approves the plate. Mark the keepers as studio standards so the canonical frame is never a matter of opinion.

03

Pair the delivery spec

Attach a delivery preset to the plate. The look and the delivery spec now travel together from the first board to the final master.

In Finishing
04

Reference it in every shot

Plates act as reference images in generation. Seedance 2.0 takes up to 9 reference images per shot, so one setup can carry the set, the product, and the wardrobe at once.

In the AI Video Generator
03

Boards that start on brand

BRAND MEMORY

A campaign dies in the details: the bar looks different in the third cutdown, the bottle label redraws itself, the jacket changes color mid-scene. Plates hold those details still.

Because plates join Brand Memory, a new board defaults to the brand’s locked locations and looks. The set your client approved in week one is the set the finals render in week six.

What holds, shot to shot
  • Included:The location: every shot that references the plate stays on the same set.
  • Included:The product: same bottle, same label, in the hero spot and the cutdowns.
  • Included:The wardrobe: the jacket keeps its cut and color across the campaign.
  • Included:The paper trail: camera, lens, and lighting condition metadata on every frame.
  • Included:The delivery spec: a paired preset keeps the look and the spec together.
FAQ

Reference Plates, answered

What is a Reference Plate?
A Reference Plate is a QC’d reference frame that anchors shots: a location, product, or wardrobe photographed once and approved for reuse. Each plate records camera, lens, and lighting condition metadata plus a subject type, so every shot that references it carries the full context of the original frame.
What files work as plates?
Plates are single still frames: png, jpg, or webp, up to 25 MB per upload. That covers a full-resolution camera JPEG or PNG.
How many reference images can one shot carry?
In generation, plates act as reference images. Seedance 2.0 takes up to 9 reference images per shot, so a single setup can hold the set, the product, and the wardrobe at the same time.
Who approves a plate?
Every plate carries a QC status with director of photography approval. A plate that passes can be marked as a studio standard, which makes it the canonical frame for that location, product, or wardrobe.
Are plates 3D environments or video?
No. A plate is a single still frame. It anchors generated shots as a reference image; there are no 3D scans, LiDAR captures, or video plates involved.
How do plates keep new boards on brand?
Plates join Brand Memory, so boards default to the brand’s locked locations and looks. Pair a plate with a delivery preset and the delivery spec travels with the look, from the first board to the final master.
04

The rest of the platform

THE PLATFORM

AI Video Generator

Cinema-grade video across Seedance, Sora, Veo, Kling, and Grok. One Cast, every engine.

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AI Image Generator

Key art, product stills, and character sheets from GPT Image, Nano Banana, FLUX.2, Grok, and Seedream.

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Consistent AI Characters

The moat: a brand-locked character identity that holds across every shot, engine, and cutdown.

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AI Lip Sync

Dialogue that lands on the face. Sync any performance to any script, in any language.

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AI Dubbing & Voice Cloning

The Audio Studio: AI dubbing, voice cloning, and text-to-speech tuned for campaign work.

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AI Storyboard Generator

Board the campaign before you burn budget: beats, frames, and shot plans in minutes.

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AI Workflow Canvas

A node graph for shots: chain images into video, extend clips, and reuse the graphs that work.

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AI Video Upscaler & Finishing

Master the final cut: upscale, boost frame rate, and clip long renders into social shorts.

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Production Hub

Projects, shot approvals, and client-ready share links. The campaign runs in one place.

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Lock the set. Ship the campaign.

20 VX free on signup, no card required.